{"id":2990,"date":"2019-01-09T14:41:53","date_gmt":"2019-01-09T13:41:53","guid":{"rendered":"https:\/\/www.genovamyhome.it\/test\/"},"modified":"2023-04-19T11:17:31","modified_gmt":"2023-04-19T09:17:31","slug":"test","status":"publish","type":"post","link":"https:\/\/www.genovamyhome.it\/en\/test\/","title":{"rendered":"Il Salone Nautico"},"content":{"rendered":"\r\n<p>Tra il <strong>19 e il 24 Settembre 2019<\/strong> si svolger\u00e0 a Genova il <strong>Salone Nautico<\/strong>.<\/p>\r\n<p>Il <b>Salone nautico internazionale a Genova<\/b> \u00e8 tra le principali fiere mondiali dedicate alla nautica da diporto. Si svolge con cadenza annuale, solitamente nei mesi di settembre e\/o ottobre. \u00c8 una manifestazione riconosciuta dall&#8217;IFBSO, la Federazione Internazionale degli Organizzatori di Esposizioni di Barche. Nata nel gennaio del 1962 come una piccola esposizione articolata su una superficie espositiva di 30.000 metri quadrati, attraverso le successive edizioni ha raggiunto oltre 200\u00a0mila metri quadri di spazi a terra, cui si aggiunge uno specchio acqueo di altri 100\u00a0mila\u00a0metri quadri.<\/p>\r\n<p><strong>Il 59\u00b0 Salone Nautico.<\/strong><\/p>\r\n<p>\u201c<em>La macchina organizzativa del Salone Nautico \u00e8 in anticipo del 26% rispetto allo scorso, un dato che conferma che le aziende hanno gi\u00e0 programmato dallo scorso anno la partecipazione al Nautico, piattaforma irrinunciabile per lo sviluppo del business<\/em>\u00a0\u2013 dichiara\u00a0<strong>Alessandro Campagna<\/strong>, Direttore Commerciale del Salone Nautico \u2013\u00a0<em>Possiamo dire di essere gi\u00e0 arrivati al 100% del target prefissato.\u201d<\/em><\/p>\r\n<p>Il denominatore comune dell\u2019edizione 2019 del Salone Nautico \u00e8 rappresentato dalla\u00a0<strong>richiesta di maggior spazio espositivo<\/strong>: nel panorama di\u00a0<strong>yacht e superyacht<\/strong>\u00a0assistiamo ad un\u00a0<strong>incremento del 28%<\/strong>, con una tendenza maggiore su open e fly;\u00a0<strong>aumenta del 48%<\/strong>la domanda per\u00a0<strong>la vela<\/strong>, sia per quanto riguarda gli entry level sia sul top di gamma, la cui dimensione aumenta ancora (fino a 70\/80 piedi).\u00a0<\/p>\r\n<p><strong>Cresce del 73%<\/strong>\u00a0la richiesta nel settore dei\u00a0<strong>fuoribordo<\/strong>, dato che rispecchia le ottime performance di questo comparto. Le richieste del mondo degli\u00a0<strong>accessori<\/strong>\u00a0<strong>crescono<\/strong>, anch\u2019esse,\u00a0<strong>del 35%<\/strong>.<\/p>\r\n<p>Nell\u2019insieme il\u00a0<strong>48%\u00a0<\/strong>di questo incremento\u00a0<strong>proviene dall\u2019estero<\/strong>.\u00a0<em>\u201cIn termini di brand esposti, ad oggi possiamo crescere solamente del 3%<\/em>\u00a0\u2013 continua Alessandro Campagna \u2013\u00a0<em>Abbiamo gi\u00e0 dovuto individuare nuove soluzioni tecniche per far fronte all\u2019aumento delle richieste, dall\u2019estensione dei pontili, all\u2019ottimizzazione di alcune aree all\u2019aperto<\/em>.\u201d<\/p>\r\n<p>Per quanto riguarda la\u00a0<strong>comunicazione in Italia<\/strong>, il piano di comunicazione del Salone Nautico in Italia prevede, per il 2019, un incremento del 32% dell\u2019investimento dedicato in particolare a radio e televisione.<\/p>\r\n<p>Sul\u00a0<strong>fronte internazionale<\/strong>, \u00e8 gi\u00e0 attiva dal mese di marzo la campagna di comunicazione estera del Salone Nautico inserita nel\u00a0<strong>Piano Straordinario di Promozione del Made in Italy varato dal Ministero dello Sviluppo Economico e reso operativo da ICE Agenzia<\/strong>. Le attivit\u00e0 prevedono una massiccia presenza sulle pi\u00f9 importanti riviste estere di settore e un progetto di\u00a0<strong>incoming di 150 tra giornalisti e operatori esteri provenienti da 29 Paesi.<\/strong><\/p>\r\n<p>Un Salone Nautico espressione delle eccellenze anche sul fronte degli\u00a0<strong>sponsor<\/strong>: <strong>BMW<\/strong>,\u00a0<strong>Breitling<\/strong>\u00a0e\u00a0<strong>Main sponsor<\/strong>, per il secondo anno consecutivo,\u00a0<strong>Fastweb<\/strong>, che rinnova la fornitura free WI-FI a pubblico ed espositori per tutta la manifestazione.<\/p>\r\n<p><strong>Genovamyhome.it<\/strong> offre un ampio numero di appartamenti di varie metrature nelle vicinanze del Salone Nautico<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Tra il 19 e il 24 Settembre 2019 si svolger\u00e0 a Genova il Salone Nautico. Il Salone nautico internazionale a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,5],"tags":[],"class_list":["post-2990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genova-events","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Salone Nautico - Genova My Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genovamyhome.it\/en\/test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Salone Nautico - Genova My Home\" \/>\n<meta property=\"og:description\" content=\"Tra il 19 e il 24 Settembre 2019 si svolger\u00e0 a Genova il Salone Nautico. 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